Why I don't give a S*!@ about analytics

Okay, that's probably a little bit of an exaggeration. I 100% understand and believe in the importance of utilizing metrics - without them, it's hard to gauge what is "working" and "not working". 

I guess where I tend to get a little bit on edge around the topic of analytics is when analytics become king - when a person is living and dying by their Facebook metrics, or by how many 'shares' or 'likes' they have.

So, why do I have such a problem with this? Because I believe that it dehumanizes the customer/consumer. They basically turn into a number that we (business owners) are constantly monitoring and analyzing. My want, and my hope, for businesses is to remember that people are, well, people. And that the connection that you make with the customer or consumer is one that can't always be measured by analytics. I would encourage you to use some old fashion communication now and then to determine if what you are doing is working or not working.  Pick up the phone. Send an email. Engage in a dialogue on your Facebook page - anything that reconnects you with your audience. 

Lastly - don't suck the fun out of every single aspect of your business by placing metrics on it. For example, if you want to start a blog for your business because you love to write, then you should do that without a care in the world if anyone reads it or not. Just have fun with it. 

Ciera Krinke2 Comments